Datassential is the leading global food and beverage intelligence platform providing guidance on trends, competitive benchmarking, and sales intelligence. Through a suite of AI-powered solutions, an intuitive UI, and proprietary data, the food and beverage ecosystem relies on Datassential to more effectively develop, market, and sell their products. Founded in 2001, Datassential powers insights and sales intelligence for brands including Culver’s, Bloomin’ Brands, Wawa, Darden Restaurants, Pepsi, Starbucks, Target, and more.
The Global Culinary Innovators Association is proud to announce our formal partnership with Datassential, the global leader in food and beverage intelligence connecting the dots between consumers and the industry, as our exclusive preferred menu insights partner. This collaboration will provide ICCA and GCIA members with unparalleled access to cutting-edge menu insights and trend forecasting to drive innovation and success across the restaurant industry. This formalized relationship is the result of more than a decade of working together at the GCIA Culinary Combines and our webinars that began in April 2020 and continuing in 2025 with our webinar series “Innovation and business practices to elevate our consumer’s experience.” The series takes place on the first Thursday from 4-5 pm EST every other even-numbered month.
